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Quarry's 25 Years

Brand Loyalty

The quarry ‘Les Carrières de L’Ariana’, a family business in

the Raoued-Ariana region of Tunisia, purchased the first

Case 821 wheel loader in 1989.

Founder Mohamed Djelassi was so delighted with its

performance and the support he received from his Case

dealer, Sotradies, that the company remains loyal to the

brand and dealer to this day – even after his son, Omar

Djelassi took over the management of the company in

2011. He explains:

“Fast cycles, low fuel consumption, high

reliability: that’s why we like Case wheel loaders”

‘Les Carrières de L’Ariana’, which covers an

area of 14 ha, produces aggregates for the build-

ing industry and for concrete mixes. In addition

to the original 821, the quarry relies on four Case

wheel loaders – a 921 and a 1288 purchased in

1995 and two 921C units – to load the trucks day

in, day out."

“When choosing a wheel loader we look

first of all for a powerful and highly reliable ma-


“Case wheel loaders deliver in spades on

both counts. They keep up consistently high lev-

els of performance, with extremely fast cycles in

loading the trucks and efficiency in transport ap-

plications. "

"They do all this with exceptionally low fuel

consumption – great for our bottom line! As for

their reliability, we know we can absolutely count

on them to perform tirelessly, day after day in the

tough conditions of the quarry."

"Just think that our first Case wheel loader,

the 821 purchased by my father, is still going

strong with over 67,000 hours on the job. It is a

special machine to me. I take care of its main-

tenance and repairs personally, and it’s a delight.”

Mr Djelassi is very satisfied with the support ‘Les Car-

rières de L’Ariana’ receives from Case dealer Sotradies:

“The good relationship with our dealer is very

important to us: this and the equipment’s

performance are the reasons we choose Case for

our equipment.

Sotradies give us a very high level of after-

sales support. Parts availability, which is critical

to keeping our machines working, is very good.

And, when necessary, Case steps in to support our

dealer so that downtime is kept to an absolute


Sotradies, part of the UTIC group and Case dealer

since 1996, serves construction businesses from their

headquarters in Tunis and three sales points in Sousse,

Sfax and Kébil.

Case Construction Equipment

Page 28

Contractors World International Vol 6 No 4

Contractors World International