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What content adds to reading experience?

75% video

58%more photographs

and images

37.4% slide shows

35.7% audio

30.6% Flash animation

0 25 50 75 100

Ads in digital magazines

Emails

Ads in e-newsleters

Website banner ads

Website pup-up ads

Ads on mobile phones

Which forms of electronic advertising do you find helpful or interesting?

%

* Baxter Research Center 5,612 respondents

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