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From the beginning, design and content was based on research findings and not on traditional printed magazine concepts.

The following facts are the findings from independent (BPA) research (+30,000 respondents) into readership of INDUSTRY magazines.

Analysis of ContractorsWorld reader

profiles and page readership would

appear to match the findings in the surveys.

SIZE DOES MATTER: Digital magazines should be no more than 30 pages

ACTION TAKEN: 94% of readers of digital

publicationsTAKEACTION

APPS NOT WANTED: Less than 7% of readers prefer to read on iPhone, iPad, Kindle or similar device.

DESIGN IS IMPORTANT: 77% prefer specially

designed . Only 23% prefer replicate print magazine

VALUED: More than 86% find value in a virtual library accessible anywhere in the world.

The choice of reading by over 33,000 per month

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