Page 22 - cwmags_presentation

This is a SEO version of cwmags_presentation. Click here to view full version

« Previous Page Table of Contents Next Page »

According to the survey,

70% of digital readers

were less likely to ignore

‘RICH MEDIA’

advertisement than the same in a web site.

70% said that

advertisements in

digital magazines are

less intrusive than those on web sites.

Interactive magazines

are viewed for between

20 and 30 minutes while

the average web site is eight minutes.

0 25 50 75 100

Less intrusive

Easier to read

More authoritative

More credible

Invites involvement

More trustworthy

Digital v Web

%

Digital Magazines Web Sites

* Baxter Research Center 5,612 respondents

Page 22 - cwmags_presentation

This is a SEO version of cwmags_presentation. Click here to view full version

« Previous Page Table of Contents Next Page »