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82% say digital

magazines are more engaging

Digital magazines are

perceived as offering

more content when they typically offer less.

Rich media content

(videos, links, etc) is more acceptable in a digital magazine than on a web site.

0 25 50 75 100

Has more content

More authoritative

More trustworthy

Easier to read

Better organized

More focused experience

Look forward to it more

More visually appealing

Digital v Web

%

Digital Magazines

Web Sites

* Baxter Research Center 5,612 respondents

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