LiuGong, the Chinese construction machine manufacturer, officially enters the French market in Oct., 2015 and signs its new dealer DiviMat as well as introducing its range of machines to French customers at a demo event.
The demo event took place in Le Grand Quevilly, outside of Rouen, France, October 15th to 17th and a total of 9 machines were displayed; including LiuGong excavators: CLG904D, CLG906D, CLG908D, CLG915D, CLG922E, CLG925E; LiuGong wheel loaders: CLG816G, CLG856H and a Dressta bulldozer, the TD-15R. All the machines meet EU Tier IV emission regulations.
During the demo-days, DiviMat’s refurbished head office and workshop were opened to the public, meanwhile all customers and visitors watched the demonstration of LiuGong machines in the demo site nearby, which is also an operating recycling area. There, operators tested LiuGong equipment in actual working conditions and checked out how LiuGong’s tough equipment could be easily operated and maintained.
“We are introducing a new value proposition on a pretty saturated market, and that hasn’t happened in France for decades. Robustly establishing the brand positioning will be crucial.”
said Xiao, President of LiuGong Europe.
“If we manage to establish our core brand values, and at the same time demonstrate that our words are supported by facts, and that this is true for all models, we will have done a great job, paving the way for long term success.”
DiviMat, LiuGong’s new dealer in France, was formed early July, 2015. The company is founded by two experienced people with very different backgrounds: The president has a long experience as a finance executive in a large international marketing company. The general manager offers 40 years’ experience in LiuGong’s targeted market.
“We started to know LiuGong in 2012, and we believe that we have seized a real and unmet market opportunity: launching a new brand with a clear core proposition which makes it unique in France. ”
said Mr.Michel Eichwald, President of DiviMat.