Groundforce appoints European sales director

Nigel-Robbins-GroundforceGroundforce appoints European sales director – Nigel Robbins rejoins Groundforce in a new role.

Specialist ground engineering and equipment supplier Groundforce has further stepped up its focus on Europe by appointing a new sales director for the region.

Nigel Robbins rejoins the company after almost four years in Australia setting up a new division of top-end hydraulic ground shoring solutions for a company he had also worked with previously.

As well as this, he brings to the European sales director role for Groundforce a total of more than 12 years’ experience with Vp plc in positions ranging from business development manager for ESS Safeforce, regional sales director for Hire Station, and regional sales director and national technical sales manager for Groundforce.

Nigel, 51, will oversee the further growth of Groundforce into Europe including Scandinavia, Italy, France, and Germany where the company already has offices. The rest of Europe is currently served by field-based sales managers so as well as a new recruit to the French sales team, Nigel will boost the Groundforce presence even higher.

As a former guest speaker for CITB and technical trainer, Nigel said:

“Following a successful 4 year contract in Australia I was invited by Groundforce to head up their European expansion plans and further develop a market for large proprietary shoring equipment on major projects throughout Western, Central and Northern Europe.

I’m looking forward to working closely with such an impressive engineering and major projects sales team. I’m excited by the opportunities that exist buoyed by the fact that I will be fully supported by the best in the business. Our challenge is to further encourage the industry to change from more traditional shoring methods to time saving, cost effective alternatives and ensure Groundforce is the option of choice for the ground engineering and civil engineering companies in these new markets.”

Groundforce has notched up multiple high-profile projects in Europe including the new M9 museum and Isola Serafini navigation basin projects in Italy, an extension to the Paris Metro and the Barcode project in Oslo.