Volvo Construction Equipment was sponsor of the China Open alongside the other members of the Volvo Group and Volvo Cars and its presence was shown via several construction equipment machines featured around the course, including the Volvo EC60C excavator.
Volvo Construction Equipment’s Senior Vice President of Corporate Communications, Klas Magnusson, was present at the event and says golf sponsorship is important for Volvo. “The Volvo China Open is always an exciting event and it is an important part of our growing sports sponsorship portfolio. Volvo has been in China for a very long time and through golf, we have supported business development and the game in parallel,” he says. “China is a key market for the Volvo Group, so the relationship between golf and Volvo will only strengthen.”