Middle East: Bell Equipment UK has appointed Mike Darch as its new regional manager

Following a growing level of enquiries, Bell has strengthened its ADT position in Middle East with the appointment of Mike Darch as Regional Manager

Mike has been transferred out of Bell’s UK headquarters and is now based at the company’s offices in Bahrain.

He has a strong knowledge of the Bell ADT operational capability and has had a great deal of hands-on experience with the machines, particularly in production environments on UK customer sites.

His remit in the Middle East is to increase sales, support and service and to reinforce the cost saving benefits of running Bell ADTs against competitor ADTs and other types of haulage machinery.

Neville Paynter, managing director for Bell UK, said: “Mike is an exceptionally knowledgeable individual, who I believe will be a great asset for Bell in the Middle East.

“The level of enquiries we are seeing from the region is certainly encouraging, which gave us cause to increase our resources there.”